Programme Overview
This course explores the complexity and diversity facing marketers when operating in a highly competitive world marketplace. It will give you the knowledge, skills and practical experience you need to pursue opportunities with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.
Core Modules
The curriculum is structured to provide a comprehensive understanding of the subject area. Key modules include:
- Introduction to core concepts and methodologies.
- Advanced theoretical study and critical analysis.
- Applied research projects and case studies.
- An independent final-year dissertation, guided by a faculty expert.
Career Outcomes
Graduates of the International Marketing BA Honours programme from University of Westminster are highly valued by leading employers. The skills acquired open pathways to diverse roles within prestigious sectors such as:
- International Finance and Banking in the City of London.
- Management Consulting with top-tier firms.
- Technology and Innovation with leading UK tech companies.
- Public Sector and Policy Making.
Our award-winning careers service offers dedicated support to help you secure a top graduate position upon completion of your degree.