Programme Overview
This programme is designed to provide you with both the practical skills and theoretical knowledge essential for a thriving career in advertising and PR. The degree is grounded in the fundamentals of communication, and our interdisciplinary approach offers a comprehensive exploration of related subjects such as business, marketing, and visual culture. You’ll also gain hands-on experience with media production, equipping you to excel in media and creative industries.
Core Modules
The curriculum is structured to provide a comprehensive understanding of the subject area. Key modules include:
- Introduction to core concepts and methodologies.
- Advanced theoretical study and critical analysis.
- Applied research projects and case studies.
- An independent final-year dissertation, guided by a faculty expert.
Career Outcomes
Graduates of the Advertising and Public Relations BA (Hons) programme from Richmond American University London are highly valued by leading employers. The skills acquired open pathways to diverse roles within prestigious sectors such as:
- International Finance and Banking in the City of London.
- Management Consulting with top-tier firms.
- Technology and Innovation with leading UK tech companies.
- Public Sector and Policy Making.
Our award-winning careers service offers dedicated support to help you secure a top graduate position upon completion of your degree.