Programme Overview
As organizations collect more 'Big Data', there's a critical need for employees who can analyze that data strategically in areas such as marketing intelligence, CRM, sales, and financial management. You need to present and interpret findings clearly and effectively.
Core Modules
The curriculum is structured to provide a comprehensive understanding of the subject area. Key modules include:
- Introduction to core concepts and methodologies.
- Advanced theoretical study and critical analysis.
- Applied research projects and case studies.
- An independent final-year dissertation, guided by a faculty expert.
Career Outcomes
Graduates of the BA (Hons) Business Management with Analytics programme from Abertay University are highly valued by leading employers. The skills acquired open pathways to diverse roles within prestigious sectors such as:
- International Finance and Banking in the City of London.
- Management Consulting with top-tier firms.
- Technology and Innovation with leading UK tech companies.
- Public Sector and Policy Making.
Our award-winning careers service offers dedicated support to help you secure a top graduate position upon completion of your degree.